THEME 00: FOUNDATION

Topic 00.1: Foundation Surveys


Do you know how...

   ...you have the urge to get out there in the marketplace and really see how successful you can become, but the idea of having to commit to so many unknowns scares the hell out of you?

Well, imagine instead...

   ...that you start the process prepared... knowing what was going to be required... and knowing whether you had the right stuff to carry out this monumental task.


The FOUNDATION courses will arm you with a fundamental understanding of your dreams and expectations, and how to bring them to life in your own construction business.

The focus is on you and your dreams, obligations, expectations, and rewards for going into business.  We introduce all the important parts of starting up a business, running a business, marketing, estimating, selling, managing clients and associates, managing projects, and construction finance.

These courses are survey courses in a very literal sense.  You will be answering questions about your vision and preparation levels, and at the same time developing a deeper understanding of where you want to take your business and what is going to be required of you in the journey.

The courses will take some time to complete.  There are ten courses to cover, and multiple lessons in each course.  You will also be developing your own "Ten Commandments" as we move through the exercises.

You will receive a new survey every other day.  There will be about thirty surveys, and the entire course will take about two months to complete.  The accelerated pace is necessary because you will be building or re-structuring your business as you complete the courses, and you need to get that process completed so you can move forward.

In truth, the surveys will guide you through your business start or re-start more quickly than you could do on your own.

At the conclusion of the courses, you will have a road map for your business future and understand what will be required to be successful.


Courses in this Topic:

FOUNDATION - YOU

(Click here to take a survey for free)

  • You Start From Where You Are
  • Are You Ready?
  • Daydream Construction Company, Inc.
  • Your Personal Values
  • Your Values Set Your Company Vision
  • Your First Business Commandment

FOUNDATION - START-UP

(Click here for another free survey)

  • The One-Page Business Plan
  • Knowing What Your Market Values
  • How Is Your Business Different?
  • The Unique Value Proposition
  • Your Second Business Commandment

FOUNDATION - OPERATIONS

  • Your Organizational Strategy
  • Your Third Business Commandment

FOUNDATION - MARKETING

  • Defining Your Market Segment
  • Finding Your Most Probable Customer
  • Validating Your Market Segment
  • Your Fourth Business Commandment

FOUNDATION - ESTIMATING

  • Your Fifth Business Commandment

FOUNDATION - SALES PROCESS

  • Your Sixth Business Commandment

FOUNDATION - CLIENTS

  • Your Seventh Business Commandment

FOUNDATION -  ASSOCIATES

  • Your Eighth Business Commandment

FOUNDATION - PROJECTS

  • Your Ninth Business Commandment

FOUNDATION - FINANCES

  • Your Tenth Business Commandment