Gather the SWOT Considerations surveys and collate the information using the summary form
Designate each of the participants 1,2,3, and so on.
Enter the rankings for each of the considerations. For a positive response, enter the number. For a negative response, enter the number as a negative. The form will automatically total the value of the response.
Categorize the top-ranking Strengths, Weaknesses, Opportunities and Threats in the areas of The Business, Marketing, The Crew, Projects, and Finances. These will form the basis for the brainstorming session.
Also be aware of extremes away from the norm, i.e. most participants rate a certain consideration as a "Pos-1" and one participant rate the same consideration as a "Pos-5". Make allowances in the brain-storming session for considerations such as these to be discussed.